About the project
- Creative productions (music production and composition, audio production, audio post-production, synchronisation, sonic branding)
Project Oversight: Retail Zoo
Animator: Edward Roche
Composition and Sound Design: Adam Scott-McGuinness
Audio Engineering and Post-Production: Adam Scott-McGuinness
Instrumentalist (cello): Madeleine Becker
SOUND PITCH: As above
What we did:
The result? A leveraging of the popularity of the Netflix Series Making a Murderer; a smoothie-based parody of your favourite show!
Making a Murderer follows the murder trial of Steven Avery and encourages the audience to question his guilt in the case of the horrific murder of Teresa Halbach. As a very serious and confronting documentary series, the decision to use it as a basis for comedy is a challenging one indeed. Of course, however, parody isn’t anything new; when done right, it can be a really engaging, empathetic and effective approach to the creation of content.
The thinking behind the decision
The decision was made to feature an expressive solo cello that elicited sadness, tragedy, and isolation which went a huge way to highlighting the ridiculous nature of the narrative: a fruit smoothie wrongfully accused of being unhealthy.
The final word
Want us to do the same for you? Contact us today and we’ll take it from there.