About the project
- Creative productions (music production and composition, sound design, sonic branding, voiceover, video production, video post-production, audio production, audio post-production, sonic branding)
Agency: SOUND PITCH (services as above)
Producer + Designer: Cameron Rooney
Lead Programmer: Kris Cernjavic
Sound Designer / Composer: Jon Forest
Games Studio: Chunk Works
What we did:
Back in August 2017, Super Planet Dolan released a series of online videos featuring a cute team of tiny, colourful, and mighty peculiar little creatures. The videos had just a handful of views (800,000+ in total) before development studio, Chunk Works reached out and proposed to turn this gorgeous example of animation into a video game. Dolan Kart is an endless runner game by which the player can moonlight as characters from the youtube channel, each who have their own unique abilities. When lead developer Kris Cernjavic reached out to Sound Pitch for some help to make this new mobile video game fun and interactive, our minds sprung immediately into action.
The task? To design the game’s soundtrack. Ultimately, we knew that what we presented needing to be engaging and on-brand, and most importantly, reflect consistency in experience across the well-known youtube channel and new gaming platform.
Increasing user retention
As audio UX designers, we always ask ourselves questions like this:
How are people coming to us?
Why are they coming to us?
Is everyone satisfied?
And if we whittle that right down, the question from a psychological perspective becomes: how do we increase the likelihood of a desired behaviour being repeated by users?
Naturally, we look for sounds that create an emotional reaction in users. Sounds that engage, and offer opportunities for repeat engagement due to users’ strong emotional investments.
Let’s take a second to talk about push notifications. What feelings do you associate with the sounds made by a particular app, one that you love? Think about it: the more often you have a positive emotional experience, such as getting a social media ‘like’ or message from a loved one, the stronger your memory of the association will become, and the more the ‘power’ of that sound increases in impact. The research backs it all.
Want to see more? Check out Super Planet Dolan on YouTube or download Dolan Kart today.
Click here to learn how we can help you with intelligent composition and sound design for your own game-related pursuits. Giddyup!