Make it Memorable: Winter Victoria
About the project
- Creative productions (music production and composition, sound design, sonic branding, voiceover, video production, video post-production, audio production, audio post-production, sonic branding)
- Online advertising
- Digital advertising
Agency: SOUND PITCH (services as above)
Director: Jemma Cotter
Production Company: Quiet Giant
What we did:
To give the seasons (yep… we’re talking summer, autumn, winter, spring) a brand identity. No mean feat, right?
With this ad, we wanted to challenge the existing, overarching perceptions of winter as a bothersome, tired, slow and scary season. Associated with plummeting temperatures, icy weather, and the state of being indoors, winter is too often associated with the word ‘no’.
To winter, we want people to say ‘yes’. Yes to exploring, yes to engaging, yes to being inspired by the incredible, natural beauty of this too often underrated season.
With this project, we were challenged with breaking peoples stereotype of winter and creating an invitation to awaken from hibernation.
This advert is a call to see the wonder of nature during a time. Winter. Too often we use winter as an excuse to say ‘no.’ We provide you with a chance to say ‘yes’.
How did we do it? Easy. The first approach was to use a series of special spatialisation plugins to position realistic sound effects throughout the environment. By creating an auditory environment where each object had its own sound in 3D space, players literally hear the world being created around them.
Click here to find out how we could help you do the same.